Case Study · EdTech Telesales

4x Lead Conversion.
In the languages students actually speak.

How a leading Kochi-based EdTech platform used Swaram AI voice agents to automate their top-of-funnel lead qualification, dramatically reducing cost-per-SQL while scaling outreach to 8,000 calls per day.

4x
Increase in Sales Qualified Leads (SQL)
₹220
Cost per qualified lead (down 70%)
8,000+
Calls handled per day with zero wait time

The Challenge

The client, an online education platform offering upskilling courses to fresh graduates, was generating thousands of leads daily through Facebook and Instagram ads. However, their 40-person telesales team was struggling to keep up.

  • High Latency: Leads were being called 24-48 hours after form submission, leading to a massive drop in intent.
  • Language Barrier: Sales reps struggled to match the linguistic preferences of leads across Kerala, Tamil Nadu, and Karnataka.
  • Wasted Effort: Human agents spent 80% of their time talking to unqualified leads or dealing with unanswered calls.

The Swaram Solution

They deployed Swaram AI to handle all top-of-funnel (Tier 1) outreach. The automated call center software was integrated directly with their LeadSquared CRM via Webhooks.

Now, when a lead submits a Facebook form, Swaram initiates a phone call within 30 seconds. The AI voice agent speaks in fluent Malayalam, Tamil, or Hinglish depending on the lead's location, asking 3 key BANT (Budget, Authority, Need, Timeline) qualifying questions.

Swaram AI: "Hi Rahul, this is calling from [EdTech]. I saw you just downloaded our Data Science syllabus. Are you looking to upskill for a job change?"
Lead: "Yes, I'm currently working in IT support but want to move into analytics."
Swaram AI: "That's a great career move. We have a batch starting next week. Would you like me to connect you to our career counselor right now to discuss the fees and placement assistance?"

If the lead shows intent, Swaram performs a warm live-transfer directly to a human closer. If the lead is unqualified, Swaram politely ends the call and updates the CRM status automatically.

The Results

Within the first week of deployment, Swaram qualified more leads than the 40-person human team did in the entire previous month.

Zero Lead Leakage

100% of leads are called within 60 seconds of submission, 24/7.

Higher Conversion

Regional dialect matching (e.g. Malayalam) instantly builds trust.

Human Optimization

Human closers only talk to pre-qualified, high-intent prospects.

CRM Automation

Zero manual data entry. Call summaries and tags synced instantly.

Want these results for your business?

Deploy Swaram's AI voice agents for sales qualification today.

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